Brand identity
Four Concepts for the Holding Environment
Each concept interprets the same idea — architecture that holds, with an organic current inside. Compare them below in three formats: the icon alone, the primary wordmark lockup, and a monochrome version for versatility.
Holding Arch
An abstract archway with an interior wave — structure that holds, with a current of life inside.
The lead concept. A clean arch suggests shelter and containment, while the gentle interior wave introduces warmth and movement. Scales beautifully to a favicon and reads instantly at social-media size.
Icon / SymbolFavicon & social media Icon + WordmarkPrimary lockup MonochromeSingle-color versatility
Bridge
A horizontal beam with a flowing curve beneath — the span between clinician and client.
A suspension-bridge silhouette communicates connection and safe passage. The beam grounds the mark; the curve beneath softens it. A strong choice for a practice centered on relational work.
Icon / SymbolFavicon & social media Icon + WordmarkPrimary lockup MonochromeSingle-color versatility
Container
An open geometric frame with a concave organic base — a vessel built to hold.
The most literal interpretation of a holding environment: a vessel. Crisp right angles convey structure and boundaries, while the concave base curves inward to suggest care and capacity.
Icon / SymbolFavicon & social media Icon + WordmarkPrimary lockup MonochromeSingle-color versatility
Threshold
A minimal portal with a vertical S-curve — the doorway into the work.
A doorway outline marks the threshold clients cross when they begin. The vertical S-curve through the center adds a sense of journey and transformation. The most editorial of the four.
Icon / SymbolFavicon & social media Icon + WordmarkPrimary lockup MonochromeSingle-color versatility
How to read these concepts
Icon / Symbol
The mark on its own. This is what lives in a favicon, a social avatar, or an app tile — it must read clearly at 16px.
Icon + Wordmark
The primary lockup used on the website header, business cards, and letterhead. The wordmark is set in Fraunces, our display serif.
Monochrome
A single-color version proving the mark holds up without its gold accent — essential for stamps, embossing, and dark backgrounds.
Click any logo above to view it at full size. Tell us which direction resonates and we will refine it into a complete identity system.